Jess
Roush
Social Media Expert
ABOUT JESSI’m Jess, a Social Media Expert who helps brands turn authentic storytelling into high-performing content. I bridge the gap between creative and conversion, crafting social campaigns and strategic content that build trust, spark engagement, and drive results.
Recent Work
Sundays For Dogs
Pet UGC
PuroAir
Unboxing/Testimonial
Pestie
Testimonial
More Examples
Pet UGC
Dog Treats
Testimonial
Home DIY
Organic Style
Skincare
Portfolio disclaimer: Final brand ads may differ. All work shown highlights my filming and/or editing contributions.
Boosting Engagement & Conversions for Sundays
Case Study
UGC-style video ad – scripted, performed, and edited by me
Overview
I created a UGC-style video ad for Sundays For Dogs, handling the scripting and editing. The goal was to highlight the benefits of their human-grade dog food and show how it solves common pet owner challenges, while driving engagement, clicks, and conversions through relatable storytelling.
Client & Challenge
Client: Sundays For Dogs
Challenge: Many pet owners struggle with finding a convenient, high-quality food option for their dogs—something free from additives or synthetics, but still tasty and easy to serve. Sundays needed authentic content that spoke directly to these pain points in a relatable way.
Strategy & Approach
Platform: Facebook & Instagram paid ads
Content Style: UGC-style, relatable storytelling
Video Length: 30 seconds, optimized for mobile
Creative Focus: Human-grade quality, zero additives, delivery convenience, and flavor dogs love
Tools Used: Scripted and edited video in CapCut
Scripted the ad around a common pain point: my own dogs’ gut and digestion issues and the lack of time to prep meals
Positioned Sundays For Dogs as the solution: high-quality ingredients, convenience, and great taste
Edited the final video with engaging cuts, captions, and hooks to grab attention in the first 3 seconds
Delivered polished content tailored for use in paid campaigns
Execution
Results After 3-Month Campaign
CTR (Click-Through Rate)
CVR (Conversion Rate)
Engagement Rate
Watch Time
ROAS (Return on Ad Spend)
Metric
Performance
1.3%
2.8%
4%
22 sec
2.4x
Travel & Local Tourism
As a commercial UGC creator with experience producing ad-ready content for national brands, I bring conversion-driven storytelling into the travel and tourism space — blending aesthetic visuals with strategic structure designed to drive visitation and engagement.
Discover Snohomish
Spec tourism concept created to showcase Snohomish’s charm, walkability, coffee culture, and dog-friendly outdoor spaces. Designed to support tourism boards, small businesses, and local hospitality partners with scroll-stopping, story-driven short-form content.
Services Offered
Graphics, photos and short-form video that you can use for your paid or organic social platforms.
Content Creation
Strategy, content planning, scheduling, community engagement, and monthly reporting so you never have to think about it.
Social Media Management
Content planning, campaign concepts, hook development, and performance optimization to make sure your content is working as hard as possible.
Creative Strategy
Custom Packages
Not sure what you need? No problem. Let's talk and figure out the right fit together.
Monthly packages are tailored to each client’s specific needs and require a 3-month contract. A customized proposal will be provided after a brief discovery discussion.
Let's Work Together!
Let's Work Together!
All Services
Content creation
Social media strategy & content planning
Platform management (Instagram, Facebook, TikTok, Pinterest)
UGC-style content creation
Copywriting for posts & captions
Graphic design & Canva expertise
Video editing for Reels, TikTok & Shorts
Community engagement & audience growth
Social media analytics & insights
Brand storytelling & voice development
Squarespace development and maintenance
Email marketing
Blog writing
Contact Me!
Interested in working together? Fill out the form below or email me directly at jess@jessroushcreative.com, and I’ll be in touch asap!