Jess
Roush
Social Media Expert
ABOUT JESSI’m Jess, a Content Creator and Creative Strategist who helps brands turn authentic storytelling into high-performing content. I bridge the gap between creative and conversion, crafting social campaigns and strategic content that build trust, spark engagement, and drive results.
My Clients
My Clients
Recent Work
Sundays For Dogs
Pet UGC
PuroAir
Unboxing/Testimonial
Pestie
Testimonial
More Examples
Pet UGC
Dog Treats
Testimonial
Home DIY
Organic Style
Skincare
Portfolio disclaimer: Final brand ads may differ. All work shown highlights my filming and/or editing contributions.
Boosting Engagement & Conversions for Sundays
Case Study
UGC-style video ad – scripted, performed, and edited by me
Overview
I created a UGC-style video ad for Sundays For Dogs, handling the scripting and editing. The goal was to highlight the benefits of their human-grade dog food and show how it solves common pet owner challenges, while driving engagement, clicks, and conversions through relatable storytelling.
Client & Challenge
Client: Sundays For Dogs
Challenge: Many pet owners struggle with finding a convenient, high-quality food option for their dogs—something free from additives or synthetics, but still tasty and easy to serve. Sundays needed authentic content that spoke directly to these pain points in a relatable way.
Strategy & Approach
Platform: Facebook & Instagram paid ads
Content Style: UGC-style, relatable storytelling
Video Length: 30 seconds, optimized for mobile
Creative Focus: Human-grade quality, zero additives, delivery convenience, and flavor dogs love
Tools Used: Scripted and edited video in CapCut
Scripted the ad around a common pain point: my own dogs’ gut and digestion issues and the lack of time to prep meals
Positioned Sundays For Dogs as the solution: high-quality ingredients, convenience, and great taste
Edited the final video with engaging cuts, captions, and hooks to grab attention in the first 3 seconds
Delivered polished content tailored for use in paid campaigns
Execution
Results After 3-Month Campaign
CTR (Click-Through Rate)
CVR (Conversion Rate)
Engagement Rate
Watch Time
ROAS (Return on Ad Spend)
Metric
Performance
1.3%
2.8%
4%
22 sec
2.4x
1.5-2%
2-3%
3-5%
10-26 sec
2-3x
Industry Avg
Services Offered
Content Starter
Starts at $400/mo
Local businesses that want authentic, relatable video content for ads or social media without having to create it themselves.
Who This is For:
2 UGC-style-(user-generated content) videos, edited and ready to use.
6 months usage rights included
Great for Reels, TikTok, and paid ads
What’s Included:
People trust people, not ads. UGC content feels like a genuine recommendation, helping your business earn attention, clicks, and sales.
Learn more about why UGC works for local businesses here.
Why This Works:
Boosted Content
Starts at $600/mo
Perfect for clients who already create videos but want professional editing and management to maximize results.
Who This is For:
8–12 edited short-form videos per month (client provides raw footage)
Up to 3 platforms managed (Instagram, TikTok, Facebook, etc.)
Scheduling and posting
Community management (comments, messages, engagement)
Analytics tracking & monthly reporting
Strategy and optimization recommendations
What’s Included:
Why This Works:
You can focus on creating while I handle the polish, posting, and engagement — turning your raw content into results.
The Total Package
Starts at $1000/mo
Ideal for local businesses in Snohomish County wanting a hands-off, fully managed video content strategy.
Who This is For:
8–12 short-form videos per month filmed and edited (2–3 per week)
Up to 3 platforms managed (Instagram, TikTok, Facebook, etc.)
Scheduling and posting
Community management (comments, messages, engagement)
Analytics tracking & monthly reporting
Strategy and optimization recommendations
What’s Included:
You get a complete, stress-free system that keeps your business consistently visible online — without you ever lifting a finger.
Why This Works:
Creative Strategy
Starts at $1200/mo
Brands seeking a comprehensive, performance-driven content strategy that combines creative development with data analysis to optimize audience engagement and conversions.
Who This is For:
Campaign concept development and audience research
Creative briefs to guide content execution
Three videos with two variations each for A/B testing
Performance tracking and optimization
Strategy support bridging creative execution and analytics
What’s Included:
Why This Works:
This 3-month process ensures your content is both creatively compelling and strategically aligned with your goals. With A/B testing and performance analysis built in, we continuously refine to optimize results.
Monthly packages are tailored to each client’s specific needs and require a 3-month contract. A customized proposal will be provided after a brief discovery discussion.
Let's Work Together!
Let's Work Together!
All Services
Content creation
Social media strategy & content planning
Platform management (Instagram, Facebook, TikTok, Pinterest)
UGC-style content creation
Copywriting for posts & captions
Graphic design & Canva expertise
Video editing for Reels, TikTok & Shorts
Community engagement & audience growth
Social media analytics & insights
Brand storytelling & voice development
Squarespace development and maintenance
Email marketing
Blog wiritng
Contact Me!
Interested in working together? Fill out the form below or email me directly at jess@jessroushcreative.com, and I’ll be in touch asap!